How Does Customising My Packaging Give My Company an Edge

Packaging has a pretty simple function, right? It’s there to protect goods from damage and dirt during transit and that’s it. End of story.

Well, as it turns out there’s a lot more to it than that. Choosing customised packaging over standard brown cardboard boxes can help communicate and strengthen your company’s brand.

Creating branded, made-to-measure packaging is another opportunity for you to create a good impression and market your company on a canvas that would otherwise be left blank and unused.

In the modern economy, customer experience is everything. This applies to packaging more than most areas. Just look at the popularity of ‘unboxing’ videos on Youtube that get thousands and thousands of views. If a product arrives in a poorly fitted, flimsy or unsealed package then it creates a bad impression from the outset that can take the shine of even the most impressive product.

There’s a reason that the world’s largest grossing companies like Amazon and Apple spend a huge amount of money designing attractive, tasteful branded packaging — it has a positive impact on the customer experience, reinforces their brand and inspires customer loyalty.

Putting thought and effort into your custom packaging will help your customers feel good about their decision to buy from you and position your company as a professional business that pays attention to detail.

Beyond enhancing the customer experience, custom packaging also involves box sizes and protective packaging that are customized for your specific products.

Not only will this ensure less damage occurs in transit (and thus lower replacement costs), but having your brand packaging at the optimal size and level of protection can increase efficiency and reduce shipping costs in the long run.

Looking to give your company edge with some high quality custom printed cartons and packing tape? Get in touch with us today to find out more about what we can do for you!

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